Nowadays, there are a vast number of different
devices available with the capability to browse the internet. Gone are the days
when pretty much everyone was accessing your site on their desktop computer. In
fact, a little over half of all people say that the main device they use for
browsing or product research on the internet is their mobile device. That’s a
huge chunk of your potential customers. Many people even admit to taking their
smartphone into the bathroom, so this tells you everything you know about the
status of importance people place on their mobile devices. However, many small
and growing businesses have not adapted their website to be mobile-friendly.
This means that they are missing out on a whole host of potential customers and
potentially holding their business back. So, why is mobile web design so
important? Read on for our top reasons.
- Mobile responsive design provides a
better customer experience
If your website isn’t optimized for mobile
users, this means that the page can’t adapt properly to fit their viewport.
This then requires the customers to resize aspects of the page manually, and
can make your page look less professional and make navigation harder.
Therefore, a website that can respond and adapt to different viewing devices provides
a superior customer experience. When your site looks slick and is easy to
navigate, potential clients are far more likely to stick around and browse your
site for longer.
Following on from our previous point,
customers who enjoy using your site and find it optimized for their devices,
they’re less likely to navigate away from your site quickly. On the other hand,
research has proved that mobile users don’t tend to hang around if a site isn’t
adaptable. If they have to resize elements of the sites or experience slow
loading times, they’re likely to go elsewhere. Therefore, a mobile responsive
design leads to lower bounce rates. This is important for maintaining a good
- Responsive mobile design saves time
The alternative to having one mobile-friendly
site is having a desktop version and a separate mobile version. However, this
means that you have two separate sites to design and maintain. True, designing
one adaptable site may cost a little more and take a little longer at first.
However, once it’s up and running, you’ll only have one site to maintain and
update. This will save you both time and money in the long-run.
- Mobile-friendly sites improve your SEO
Mobile responsive websites tend to improve your
SEO rankings for a variety of reasons. First of all, having a separate mobile
version means that you will have duplicate content across your two sites. This
can lower your SEO rankings. Also, responsive sites tend to have lower bounce
rates. This is another key factor affecting your overall SEO ranking. All in
all, mobile responsive websites feature highest on SEO rankings. As most of
your online customers will most likely be finding you through a search engine,
the importance of SEO can’t be underestimated.
When you have just one responsive site instead
of two versions, this means that your team will only need to maintain one site.
This saves businesses a considerable amount of time and money that could be
better spent elsewhere.
- Mobile web design helps you reach a
more diverse audience
Research has shown that certain minority
groups are far more likely to use a mobile device exclusively to access and
browse the internet than the rest of society. Therefore, if you only have a desktop
version of your site, you are excluding these groups from accessing your
website and becoming potential customers. Using mobile-friendly web design for
your site ensures that you can reach the most diverse audience possible.
- More and more people are shopping on
If you are selling a product via your website,
consider this incredible statistic: 80% of customers use a mobile device to
check out product reviews before making a purchase in a bricks-and mortar
store. Also, 62% of those who own a smartphone used it to buy at least one
product within 6 months. Therefore, online retailers big or small should be
optimizing their websites for use on mobile devices. Otherwise, these potential
clients will simply go to a competitor who does have a mobile-responsive
- Mobile-friendly web design
future-proofs your business
Mobile devices aren’t going away. In fact, the
number of people using mobile devices to access the internet is constantly
increasing. In short: mobile web design is the future if you want to make
yourselves accessible to absolutely everyone. Eventually, it’s highly likely
that businesses without a mobile-friendly site simply won’t be able to keep up
because their sites can’t be viewed properly by the majority of users or
because their SEO rankings plummet.
Also, anyone remotely interested in tech can’t
have failed to notice the rate at which companies are releasing new mobile
devices to the market. The choice and range of smartphones and tablet devices
has completely exploded in the last few years, and this is unlikely to slow
down anytime soon. Who knows what weird and wonderful devices will be on the
market in just a few years. Furthermore, people who buy these devices will
expect sites to be responsive to their device and viewport. Therefore, to keep
up in this ever-changing world, your best bet is to opt for responsive mobile
design for your website.
The bottom line
As you can see, mobile web design is extremely important for anyone designing or maintaining a website for an online business. Not only will it improve your SEO rankings, but it will provide a more seamless and professional experience for your customers. Businesses looking for longevity in the website should also be looking towards mobile web design to ensure that their site can adapt to whatever the tech market throws at it. As an experienced Freelancer Web Designer in Montreal can assist you with all aspects of designing a mobile-friendly site for your business. Please just drop me a message via my contact page